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LETTERPRESSING – ALIVE AND WELL

Fine Blue Line

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MORE THAN JUST A LOGO – CREATING A BRANDED PACKAGE

Fine Blue Line

June 29, 2017July 20, 2017

LETTERPRESSING – ALIVE AND WELL

Categories Fine Blue Line
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I am a lover of beautiful stationery!  There is nothing better than hand writing a to do list in a beautifuly bound note book or diary.  I have always said that the creative process is only as good as the finished product and I have found design concepts really come to life when they areContinue Reading “LETTERPRESSING – ALIVE AND WELL” →

June 29, 2017June 29, 2017

MORE THAN JUST A LOGO – CREATING A BRANDED PACKAGE

Categories Fine Blue Line
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So often in the branding and marketing game, specifically with small startup brands or entrepreneurs, designers will hear things like “Im just looking for a logo” or “I cant invest in a full brand right now so how much for just a logo?”  It is a mistake that is made so often.  A logo inContinue Reading “MORE THAN JUST A LOGO – CREATING A BRANDED PACKAGE” →

June 29, 2017June 29, 2017

FINDING YOUR BRAND VOICE

Categories Fine Blue Line
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Copywriting is essentially your brand’s way of speaking to your customer. It is literally a verbal version of a logo or colour palette. Just like these visual elements, the text you use in your touch points needs to have a consistent feel and must be underpinned by a clear  communication strategy.  Your copy needs toContinue Reading “FINDING YOUR BRAND VOICE” →

Recent Posts

  • LETTERPRESSING – ALIVE AND WELL June 29, 2017
  • MORE THAN JUST A LOGO – CREATING A BRANDED PACKAGE June 29, 2017
  • FINDING YOUR BRAND VOICE June 29, 2017
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