I am a lover of beautiful stationery! There is nothing better than hand writing a to do list in a beautifuly bound note book or diary. I have always said that the creative process is only as good as the finished product and I have found design concepts really come to life when they areContinue Reading “LETTERPRESSING – ALIVE AND WELL”
So often in the branding and marketing game, specifically with small startup brands or entrepreneurs, designers will hear things like “Im just looking for a logo” or “I cant invest in a full brand right now so how much for just a logo?” It is a mistake that is made so often. A logo inContinue Reading “MORE THAN JUST A LOGO – CREATING A BRANDED PACKAGE”
Copywriting is essentially your brand’s way of speaking to your customer. It is literally a verbal version of a logo or colour palette. Just like these visual elements, the text you use in your touch points needs to have a consistent feel and must be underpinned by a clear communication strategy. Your copy needs toContinue Reading “FINDING YOUR BRAND VOICE”