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About Fine Blue Line

Hi, my name is Nicky. I have been creating digital content since 2013, but have been writing for as long as I can remember. I love words, and telling stories. To be able to persuade and influence and see a brands personality and tone come alive on paper absolutely thrills me!

As a small, independent business, your story could be one of the most powerful marketing tools you possess. Tell it well and it will stick in your reader’s minds, helping them to remember your brand and resonate with your positioning.

Fine Blue Line was born out of my own creative metamorphosis. After 15 years in the corporate arena as a Marketing Manager in the FMCG sector, I found I loved creating and transforming the brand message more then I did briefing someone else to deliver it. And so I moved to the other side of the table and started my small, bespoke brand boutique, with a big leap of faith and whole lot of passion.

I believe that my Marketing experience, coupled with my love for creating and developing beautiful brands with compelling brand stories is something that can add huge value to niche brands – big or small. By combining a full creative service – from concept to printing – we will work hand in hand to bring your brand to life and to nurture it way past its launch date.

CLIENTS Managed

Projects Completed

Cups of Coffee

SERVICES

By combining a full creative service – from concept to printing – we will work hand in hand to bring your brand to life and to nurture it way past its launch date.

BLOG

I love words, and telling stories. To be able to persuade and influence and see a brands personality and tone come alive on paper absolutely thrills me!!

FINDING YOUR BRAND VOICE

Nicky Van Huyssteen June 29, 2017

Copywriting is essentially your brand’s way of speaking to your customer. It is literally a verbal version of a logo or colour palette...

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LETTERPRESSING – ALIVE AND WELL

Nicky Van Huyssteen June 29, 2017

I am a lover of beautiful stationery! There is nothing better than hand writing a to do list in a beautifuly bound note book or diary...

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MORE THAN JUST A LOGO

Nicky Van Huyssteen June 29, 2017

So often in the branding and marketing game, specifically with small startup brands or entrepreneurs, designers will hear things like “Im just looking for a logo” or “I cant invest in a full brand right now so how much for just a logo?”...

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